Equine Alchemy | Transformational Coaching & Leadership Development
Transformation Through Horses
For Individuals, Coaches, and Leaders
26 years of Fortune 500 consulting experience.
20 years of equine-facilitated transformation.
Private coaching/retreats, ICF coach training, and leadership development in the Arizona desert.
Transformation Through Horses
For Individuals, Coaches, and Leaders
26 years of Fortune 500 consulting experience.
20 years of equine-facilitated transformation.
Private coaching/retreats, ICF coach training, and leadership development in the Arizona desert.
The $12,000 ICF Program Now $8,500 | Save $3,500
$1,500-$3,500 less than other ICF programs costing $10,000-$12,000
Payment Plans Available
This Is What Transformation Looks Like
The $12,000 ICF Program Now $8,500 | Save $3,500
- ICF Certification Starting from January 2025
- Program Investment: $8,500
- $1,500-$3,500 less than other ICF programs costing $10,000-$12,000
- Payment Plans Available
The Journey of Becoming the Best Version of YOU.
Experience Equine Alchemy and turn your potential into GOLD.
Founded by Lisa Murrell, Equine Alchemy offers four pathways to transformation - from intimate private retreats for personal breakthrough, to ICF coach certification, corporate leadership development, and group workshops. All grounded in decades of Fortune 500 experience and the honest wisdom of horses.
The Art of Combining (ICF) Coaching and Equine Facilitation
What makes Equine Alchemy’s Equine Assisted Coach Certification Program so unique is its focus on the art of inviting horses in as experiential learning partners to deepen the coaching.
- Barb Korosec (New York)
- Equine Alchemy Certified Coach
From Prague to Tucson: Transformation That Lasts
“I can still feel piece of the desert in my heart and hara”
Participant with his horse – Tucson, May 2025
In May 2025, This gentleman traveled from Prague, Czech Republic to Tucson for an Equine Alchemy intensive.
During the training, Lisa gave him feedback that he was “almost transparent” – not fully showing up, not fully present.
Eight months later:
“I felt certain I had to become ‘visible.’ So I bought my first horse – an old, lame, blind horse that couldn’t even be ridden.
After I bought him, he essentially stopped limping. Now we enjoy trail rides in local forests again.
I can still feel piece of the desert in my heart and hara.”
— Participant, Czech Republic
This is what transformation looks like.
Not immediate. Not perfect. But real. And lasting.
Our Programs
Private 1-on-1 coaching for personal transformation, life transitions, and breakthrough clarity. Work with Lisa in-person with horses in Arizona OR virtually via Zoom.
✓ Career transitions and life purpose
✓ Personal growth and transformation
✓ In-person with horses OR virtual sessions
✓ ICF-certified coach | 26 years experience
[Explore Personal Coaching](https://www.equinealchemy.com/coaching-with-lisa/)
The only equine coaching program that integrates horses throughout the entire curriculum. Learn the Fortune 500 methodology that creates practices commanding $300-500 per session.
Corporate programs used with Amazon, Coca Cola, and Fortune 500 executives. Equine-facilitated leadership development that creates real change for teams and organizations.
Group transformation experiences in the Arizona desert. Multi-day workshops with horses as guides to discover authentic presence, emotional agility, and inner wisdom.
ABOUT LISA
Meet Lisa Murrell, Founder
For 26 years, Lisa consulted with Fortune 500 companies including Amazon, Coca Cola, Pfizer, and London Business School. For the past 20 years, she has integrated that corporate expertise with equine-facilitated transformation.
Working one-on-one with private clients, training coaches through ICF-accredited programs, facilitating corporate leadership development, and leading group workshops – Lisa brings the same depth and rigor to every engagement.
She is a PCC/ICF Certified Coach, Advanced Epona Instructor, and published researcher in experiential learning. Her methodology bridges Fortune 500 leadership principles with the honest, present-moment feedback that only horses provide.
From intimate private retreats to corporate programs, Lisa creates transformational experiences grounded in both business acumen and somatic wisdom.
Free Educational Resources
Deepen your understanding of equine-assisted coaching with our growing library of free educational content.
Steeped in ease and grace
See the power-of-the-herd from a one-day workshop in New Mexico
Leadership
Equine Assisted Leadership and Team Development with Amazon Web Services in Colorado!
A video love letter
Join Jessica Krane on her 18-month journey through the Equine Alchemy International Coach Federation Accredited Coach Training Program
Boundaries and Emotional Agility
Watch as Lisa Murrell and Coach Pinot engage in Equine Assisted Coaching.
The transformational power of the horse
The Equine Assisted Coaching Experience.
Your 5-Step Equine Business QuickStart Guide
A day in the life
Coaching and Horses
Interview with Horse World Connect
by Lisa Murrell
Stay informed with insights from our latest episodes.
Emotional Agility Part 1 -- Boundaries
by Lisa Murrell
